The Equation – Improving life one day at a time
By Richard Oakes | Foreword by Dan Bigham
Are you successful on the outside but out of balance within? The Equation is a practical, inspiring guide to realigning your life—one small, powerful step at a time.
Fifteen years ago, Richard Oakes looked like he had it all. But beneath the surface, his mental, physical and spiritual wellbeing were in decline. Driven by a deep sense that there must be more to life, he made a bold decision: to take full responsibility for his direction, his mindset, and his happiness. In doing so, he not only built a unique, purpose-led business—he found a more balanced, meaningful way to live.
This is not a memoir—it’s a masterclass. The Equation shares the tools Richard used and developed to help you craft a vision for your future, practise mindfulness, and build unstoppable daily habits. With meditations, journaling tools, interactive links and space to define your own ‘equation’, the book guides—but you decide.
Published on the 15th anniversary of his journey’s beginning, The Equation is an empowering book for anyone seeking more clarity, purpose and joy in their everyday life.
Be the best you can be—for yourself, for others, and for the planet.
£29.99
Specifications
Hardback – Thread sewn & case bound with head & tail bands and ribbon bookmark.
360 pages, 215mm x 150mm
Perfect bound book printed on 100gsm quality FSC accredited uncoated paper
About the Author
Richard Oakes
Richard Oakes is a father, husband, entrepreneur and world champion cyclist. Driven by a lifelong passion for improvement, he has helped thousands of clients enhance their performance in life and business. This book shares his most powerful tools and techniques.
Born in Nottingham, Richard discovered cycling through his father and soon embraced its challenges and lessons. After early racing success, he built a thriving career, founding the Ohten Group in 2010 to promote a more human approach to business and high performance.
A record-breaking athlete, Richard returned to elite cycling in later life, winning seven age-group world titles and setting a World Hour Record in 2023—despite breaking bones mid-attempt. He continues to compete at world level while inspiring others to pursue growth at any age.
Richard’s mission is to promote self-awareness, resilience and a mindset of contribution, helping others to become the best version of themselves.
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